The 3-verions ads series (Piano, Rock and Kan-one of the thai instruments) under theme “Hot… It’s hot, use the Prickly Heat powder” presented by Mr.Jaraspong Surasawadee, widely known as “Sumo-Tu” help creating the brand recognition.

The 3-verions ads series (Piano, Rock and Kan-one of the thai instruments) under theme “Hot… It’s hot, use the Prickly Heat powder” presented by Mr.Jaraspong Surasawadee, widely known as “Sumo-Tu” help creating the brand recognition.

The 3-verions ads series (Piano, Rock and Kan-one of the thai instruments) under theme “Hot… It’s hot, use the Prickly Heat powder” presented by Mr.Jaraspong Surasawadee, widely known as “Sumo-Tu” help creating the brand recognition.

The period that the celebrity endorsement plays an important role in the ads, this time Mr. Panya Nirankul was featured in the 7.5 - second length ad for the very first time in Thailand.

The period that the celebrity endorsement plays an important role in the ads, this time Mr. Panya Nirankul was featured in the 7.5 - second length ad for the very first time in Thailand.

The ad titled ‘Whenever you think of, it’s impressively cool’, the scene about the one man felt shiver when he was thinking of the Prickly heat powder, it was finally awarded the TACT best advertisement in 1980.

The television broadcasting had officially begun on channel 4 for the first time in Thailand and the company also produced cartoon ads “Magic mirror” for liquid powder “Quina”, which was on TV broadcast in that year. Moreover, it highly gained a public favor and it’s still recognizable from time to time. Later on, another cartoon ads “Too hot, sweat over” was built and known as ‘Bald-head cartoon’. Both cartoon series are considered as the pioneer of advertising on Thailand’s TV. Currently, the original films are kept at the national library.

The television broadcasting had officially begun on channel 4 for the first time in Thailand and the company also produced cartoon ads “Magic mirror” for liquid powder “Quina”, which was on TV broadcast in that year. Moreover, it highly gained a public favor and it’s still recognizable from time to time. Later on, another cartoon ads “Too hot, sweat over” was built and known as ‘Bald-head cartoon’. Both cartoon series are considered as the pioneer of advertising on Thailand’s TV. Currently, the original films are kept at the national library.

The ads of St. Luke’s soap and marvin tablets were publicized in Siam-boxing newspaper and convince consumers to join a lucky draw, which is one of the marketing strategies at that time.