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1990 |
The 3-verions ads series (Piano,
Rock and Kan-one of the thai instruments)
under theme “Hot… It’s hot, use the
Prickly Heat powder” presented by Mr.Jaraspong
Surasawadee, widely known as “Sumo-Tu” help creating the brand recognition |
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Prickly
Heat powder
-
series
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Prickly
Heat powder
- series
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Prickly
Heat powder
-
series
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1989 |
The period that the celebrity endorsement
plays an important role in the ads,
this time Mr. Panya Nirankul was featured
in the 7.5-second length ad for the
very first time in Thailand |
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Prickly
Heat powder
-
series
|
Prickly
Heat powder
- series
|
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1980 |
The ad titled ‘Whenever you think
of, it’s impressively cool’, the scene
about the one man felt shiver when he
was thinking of the Prickly heat powder, it was finally awarded the TACT best
advertisement in 1980 |
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Prickly
Heat powder
-
series
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1955 |
The television broadcasting had officially
begun on channel 4 for the first time
in Thailand and the company also produced
cartoon ads “Magic mirror” for liquid
powder “Quina”, which was on TV broadcast
in that year. Moreover, it highly gained
a public favor and it’s still recognizable
from time to time. Later on, another
cartoon ads “Too hot, sweat over” was
built and known as ‘Bald-head cartoon’.
Both cartoon series are considered as
the pioneer of advertising on Thailand’s
TV. Currently, the original films are
kept at the national library. |
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Quina
- series
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Prickly
Heat powder
-
series
|
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1913 |
The ads of St. Luke’s
soap and marvin tablets were publicized
in Siam-boxing newspaper and convince
consumers to join a lucky draw, which
is one of the marketing strategies at
that time. |
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