“Snake Brand Prickly Heat Powder” develops a new music advertising strategy to attract the youths of the modern generation. This year the scheme for advertisement is “Popular” and slogan “Everybody knows what you use…. Snake Brand Prickly Heat Powder”, continue from last years’ slogan “I know what you use” presented by Dan-Beam. In addition to previous year, the new advertising strategy employs young models to focus on daily modern lifestyles of present generation to make everybody feel cool, fresh, active and comfortable whoever they are and wherever they are.


Prickly Heat Powder series

.......................................................................................................................................

2007

The company enters to the summer market with ads “Happy Dancing” to emphasize the anti-bacteria agent formula and follow up the ads of “Charming Angel” and “Active moment” for lavender and herbal scent. The company will be using the same superstar "Dan-Beam" who are still very popular among most people, and a well-known slogan ‘ I know you use it too’ and their previous advertisement were so successful last year, it can carry on the strategy of brand modernization. Moreover, another presenter, Bua- Sarocha Tanjararak, Beam’s sister, is also introduced to target the cheerful, hygienic-oriented girl teens.


Prickly Heat Lavender Powder - series	Prickly Heat Herbal Powder - series	Prickly Heat Anti-Bacteria Powder - series

.......................................................................................................................................

2006

The strategy to improve brand modernization was aimed to approach the new targeted teens through the two brand representatives, Dan and Beam. Under the scheme of “I know you use it too”, it was successfully responded from the next generation. Apart from the campaign of the fashion street, and shortly after that, Dan and Beam special collection and launch new product in October 06, Snake Brand Prickly Heat with anti-bacteria agent, was firstly marketed out of the normal season for prickly heat powder with the highlighted slogan “Double protection, double confidence” into the sanitation and protection market segment. In addition, the ad “Dan-Beam Shy” constantly reinforced the trend of “I know you use it too”.


Prickly Heat Anti-Bacteria Powder - series	Prickly Heat Powder - series	Prickly Heat Classic Powder - series


Prickly Heat Lavender Powder - series	Prickly Heat Herbal Powder - series

.......................................................................................................................................

2005

Another ad “Sneeze” and “Termite” was released to exhibit Snake brand prickly heat’s classic powder and lavender powder through the idea of lots of things you’ve never known, like Prickly heat powder, which is soft because of the essential oil extracts from the natural substances, that benefits the healthy skin. and also launched Snake Brand Prickly Heat powder, Herbal Formula. The selling point of Snake Brand’s powder, is to protect skin from pollution by 5 herbal ingredients, also with TV ad “Can’t find it” and radiobroadcast of “plenty of underlings”.


Prickly Heat Powder- series	Prickly Heat Powder - series	Prickly Heat Herbal Powder - series

.......................................................................................................................................

2004

The ads. about 3 different stories, the first one “Be endure” concept represented the prickly heat classic scent, which later revealed the secret of keeping the powder cool in the iron container. Furthermore, there were other two ads to introduce the new scent powder, lavender, which are “strange odor” and “Can be used throughout the year”. Besides, the other ads about Herbal Cool Toothpaste named “lower teeth” and about the Baby Fever syrup named “Little snake story’, which bring the animation in to make it lively.


Prickly Heat Classic Powder - series	Prickly Heat Lavender Powder - series	Prickly Heat Lavender Powder - series


Baby Fever Syrup - series	Herbal Cool Toothpaste - series

.......................................................................................................................................